Website Review for SEO
Do you know how well your website performs on search engines for important search queries in your industry?
Do you know how you rank in comparison to your competitors?
You may feel that your website is not performing well, when it’s just the case that you are in a niche market.
It’s important to know where to start, and if this is an area that needs your attention and money.
The first step in this process is to have your website reviewed.
You can do this yourself at Neil Patel’s Ubersuggest – https://neilpatel.com/ubersuggest/
But then what next?
– Take a look at your Competitors Websites – How do they rank?
– Take a look at the Keywords they rank for
– Take a look at their pages that get most visitors
– Now take a look at the Keywords your competitors are focused on, where the search volume is highest, and find the sites that are on the first page of Google
– These are your SEO Competitors
– If your website is to rank well for important keywords, you need a web page that is ‘better’ than those on page one.
– Better may mean that your on-site SEO is taken care of. Screaming Frog is an excellent tool to help when you’re focusing on Title Tags, Meta Tags, H1 Tags.
– Better may mean that you have included pricing
– Better may mean that you’ve included the most up to date information.
– Your content should also be worth sharing, and you should seek out these website shares in the form of links from other websites (backlinks)
– Ubersuggest or Ahrefs will help you find the websites that are linking to the best ranking pages for your industry. These are your target. If your content is better than pages they are linking to, doesn’t it make sense that they link to your content?
– Your website needs a blog – this is the where you will keep your content up to date, and attracted visitors based on keywords. A really hard working and performing blog post should then have links to your relevant product pages. So blog posts should be structured to drive traffic to your products.
– Where a keyword is difficult to rank for, your focus should be on long-tail keywords. Get really specific with your content. Build out your webpage to include all of the information that people are likely to search for on the topic. When your webpage performs well for a list of long-tail keywords it starts to perform well for the head term.
It’s not rocket science, but it is a detailed process to improve your SEO performance.
